Business Plan Samples -

Executive Summary

The Group Publishing, Inc. (Group Publishing) is the publisher of “Artists In Business” magazine. The magazine, which has already printed an initial issue in July/August 1996 is directed at artists at all levels of business throughout the United States. The management of Group Publishing is targeting a total combined circulation of “Artists In Business” of 206,000 in year one, increasing to 310,000 by the end of year three. The magazine will be published bi-monthly with increased press runs throughout the first three years. Sample distribution, organizational sales, and direct mail to targeted lists of artists will be utilized to build subscriptions.

In addition, Group Publishing will market books via direct marketing and through established artist distribution channels. The direct marketing of Group Publishing books will be implemented through its magazine readership base.

Publishing is a high profit and high margin business. The key to success is successful marketing. The Group has a highly focused multi-dimensional sales and marketing plan to build its total circulation base quickly. The same channels and methods were utilized to establish a circulation of 500,000 in the first year for the Visionary Artist’s periodical.

Successful execution of The Group’s plan will produce sales revenues of $3.1 million in year one, $4.8 million in year two, and $6.4 million in year three. Net profit will increase steadily over the next three years.

The highlights of the business plan are illustrated in the following chart. Sales, margins, and net profit increase each year. The lowest margins occur in year one, reflecting the marketing costs of building the circulation base.

1.1 Objectives

The initial objectives of The Group are as follows:

1. To raise seed capital of $150,000 to ensure publication by month two and to establish a cash reserve to market subscriptions.
2. To have 90,000 subscribers by the end of year one through direct sampling and marketing.
3. To have an additional 50,000 subscribers by the end of year one through organizational sales.
4. To have 10,000 more two-year subscriptions sold.
5. To publish two 36 page issues initially with press runs of 50,000 promotional copies each.
6. To go to 48 pages by issue number three and increase press runs to 75,000 promotional copies.
7. Increase to 100,000 promotional copies in issues five and six.
8. Increase average ad page cost from $1,819 to $2,618 by the end of the first year.
9. To sell an average of 17.5 ad pages per issue throughout year one.

1.2 Mission

“Artists In Business” magazine is for the artist who is a worker at any level. The magazine has a commitment to be a platform to profile artists who are representing artistic vision in the marketplace and who can both encourage and provide role models to other men and women. Group Publishing, through its magazine, books, and editorial content, will be a vessel to inform artists about artistic principles in everyday business and will encourage interaction among artists as business people. Our mission is to promote the concept of “community” in the workplace.

1.3 Keys to Success

The keys to success are:

• Attaining targeted circulation levels.
• Controlling costs while spending the maximum on subscription marketing in year one.
• Carefully monitoring response rates of all media executions.
• Follow-on marketing of two to four book titles in the first year.
• Attaining targeted advertising sales revenues.
• Having quality editorial content in each issue.
• Making all production and distribution dates in a timely fashion for each issue.

From - http://www.bplans.com/magazine_publisher_business_plan/executive_summary_fc.cfm
Read more: http://www.bplans.com/magazine_publisher_business_plan/executive_summary_fc.cfm#ixzz0yRTWOU21

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Business pitch advice
For a step-by-step tour of pitching your business, check out Tim Berry’s five-part article series on the art of the pitch.
Part 1: Be Specific & Concise
A clear, compelling business pitch starts with knowing what you want to say. What really matters …… ?
Part 2: Sell Yourself
Why you and not the other guy? What is it about your skills, experience, ideas, and approach that will make it all work?
Part 3: Sell Your Offering
This is the heart of your pitch: what do you offer, what problems or needs does it address, and who is going to want it?
Part 4: Close the Deal
Seal the deal with a strong finish and a compelling call to action. This is standard sales work: it’s time to ask for the order..
Part 5: Nail Your Delivery
Worried about choking? Practice your pitch until it’s solid, post it on our site, and get feedback right away to improve it.

http://pitch.bplans.com/

Step 1: Write Your Pitch

When writing a sales pitch, it is important to remember that a pitch is an outline, not a script. It is not designed to be read verbatim, but is intended to serve as an outline for the sales conversation. At the

 beginning of the pitch, make a note to get the name of the person you are speaking with and use it often throughout the conversation. The second thing you should ask is if they have time to visit. Then outline the magazine’s unique features so they will be organized when you are making calls. At the end of the pitch, list a few common objections and the appropriate response. For example, if an advertiser says, “We don’t really have much to spend right now,” your response could highlight your low ad rates or flexible payment terms.

Step 2: Find Potential Advertisers

Making a list of potential advertisers requires a great deal of time. You will want to have a rather large list to book enough ads to fill your publication. Potential advertisers can be found everywhere. Look through competing magazines, websites with similar content, television commercials for products your audience would like, and local event advertising. Put all the contact information for these companies into an Excel sheet or Filemaker Pro database.

Step 3: Start Calling

With your pitch, client list, and any necessary marketing materials in hand, you are ready to start making calls. When you call the company, ask to speak to the person who handles their advertising. Sometimes this

 will be an outside agency and sometimes the person in charge is in-house. Once you are in contact with the right person, ask if they have time to talk so they know you value their time. If they have a few minutes, follow the outline of your pitch by highlighting a few of the magazine’s features. After covering a few points of interest, ask the client about their business. This can develop into a discussion of how the magazine can be beneficial for the client’s business and marketing goals. You will get a better response if you approach your sales call as a consultation rather than a hard sell. Hopefully at the end of the conversation you will have gained a sale. If not, be sure to ask the potential advertiser when a good time to follow up is. Write down the follow up time and be sure to call when you say you will.

http://www.associatedcontent.com/article/1819677/how_to_sell_magazine_advertising_pg2.html?cat=3

How to start ADVERTISING AGENCY -

http://www.associatedcontent.com/topic/28245/advertising_agency.html?cat=3

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]]> http://promotionny.com/2010/08/how-upload-your-app-to-the-chrome-web-store/feed/ 0 http://promotionny.com/2010/08/interview-with-googles-founder-sergey-brin-2008/ http://promotionny.com/2010/08/interview-with-googles-founder-sergey-brin-2008/#comments Sat, 28 Aug 2010 04:11:54 +0000 http://promotionny.com/?p=1640

Interview with google’s founder Sergey Brin.

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ASA College of Excellence – ASA Institute of Business and Computer Technology Inc – www.asa.edu
Fl 1, 81 Willoughby Street, Brooklyn, NY 11201-5232, (718) 522-9073
The Ailey School – www.theaileyschool.edu – (Alvin Ailey American Dance Theater) – Ste 3, 211 West 61st Street New York, NY 10023 – (212) 767-0590
American Academy McAllister Institute- www.funeraleducation.org, 619 West 54th Street, New York – (212) 757-1190
American Academy of Dramatic Arts – www.aada.org 120 Madison Avenue, New York, NY 10016, (212) 686-9244
American Musical and Dramatic Academy -
Art Institute of New York City – www.artinstitutes.edu
ASA Institute of Business and Computer Technology
Bank Street College of Education
Bard College www.bard.edu (Globalization and International Affairs Program) – (212) 501-3000
Barnard College www.barnard.edu (affiliated with Columbia University) -3009 Broadway ph. (212) 854-2010
Berkeley College www.berkeleycollege.edu
Boricua College – www.boricuacollege.edu 3755 Broadway.  (212) 694-1000
Bramson ORT College – www.bramsonort.edu
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Brooklyn Law School – www.brooklaw.edu
Christie’s Education Inc
City University of New York (CUNY) www.cuny.edu (multiple campuses)
Baruch College – www.baruch.cuny.edu
Borough of Manhattan Community College – www.bmcc.cuny.edu
Brooklyn College – www.brooklyn.cuny.edu
Bronx Community College – www.bcc.cuny.edu
City College of New York – www.ccny.cuny.edu
Sophie Davis School of Biomedical Education – med.cuny.edu
CUNY Baccalaureate for Unique and Interdisciplinary Studies – cunyba.gc.cuny.edu
CUNY Graduate Center – www.gc.cuny.edu
CUNY School of Professional Studies – www.sps.cuny.edu
CUNY Graduate School of Journalism – www.journalism.cuny.edu
CUNY William E. Macaulay Honors College –  macaulay.cuny.edu
CUNY School of Law (at Queens College) – www.law.cuny.edu
College of Staten Island
Hostos Community College – ww.hostos.cuny.edu – Bronx
Hunter College – www.hunter.cuny.edu
John Jay College of Criminal Justice
Kingsborough Community College – www.kbcc.cuny.edu Brooklyn
LaGuardia Community College
Lehman College
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New York City College of Technology – www.citytech.cuny.edu
Queens College
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York College
College of Mount Saint Vincent
College of New Rochelle (School of New Resources)
Columbia University www.columbia.edu (also see affiliated institutions Barnard College and Teacher’s College)
Cooper Union
DeVry University – www.devry.edu
Fordham University – www.fordham.edu
Gamla College
General Theological Seminary
Gerstner Sloan Kettering Graduate School of Biomedical Science
Globe Institute of Technology
Hebrew Union College – huc.edu
Helene Fuld College of Nursing
Institute of Design and Construction – www.idc.edu
Jewish Theological Seminary of America
Juilliard School (The)
Keller Graduate School of Management – www.keller.edu
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Laboratory Institute of Merchandising
Long Island Business Institute – Flushing – www.LIBI.edu
Long Island College Hospital School of Nursing
Long Island University
Mandl College of Allied Health
Manhattan College –  www.mancol.edu
Manhattan School of Music
Marymount Manhattan College – www.mmm.edu
Mercy College – www.mercy.edu
Metropolitan College of New York – www.mcny.edu
Monroe College – www.monroecollege.edu
The New School – www.newschool.edu
Eugene Lang College The New School for Liberal Arts - www.newschool.edu/lang
Mannes College The New School for Music
Milano The New School for Management and Urban Policy – www.newschool.edu/milano
Parsons The New School for Design – www.newschool.edu/parsons
The New School for Drama
The New School for General Studies
The New School for Jazz and Contemporary Music
The New School for Social Research
New York Academy of Art (The) – www.nyaa.edu
New York Career Institute – www.nyci.edu
New York Institute of Technology
New York Law School
New York School of Interior Design
NYSUM
New York Theological Seminary
New York University of Architecture
New York University
New York University School of Law
Mount Sinai School of Medicine
Polytechnic Institute of New York University (Formerly Polytechnic Institute of Brooklyn)
Nyack College (School of Music)
Pace University – www.pace.edu
Pacific College of Oriental Medicine
Parsons The New School for Design – www.newschool.edu/parsons
Phillips Beth Israel School of Nursing
Plaza College
Pratt Institute – Offers studies in architecture, art and design, and information and library science.
www.pratt.edu
Professional Business College – www.pbcny.edu
Rabbi Isaac Elchanon Theological Seminary
Richard Guilder Graduate School-American Museum of Natural History
Rockefeller University – www.rockefeller.edu
Saint Francis College – www.stfranciscollege.edu
Saint John’s University
New Brunswick Theological Seminary
Saint Joseph’s College – www.sjcny.edu
Sanford-Brown Institute – www.sanfordbrown.edu
School of American Ballet
School of Visual Arts – www.schoolofvisualarts.edu
State University of New York (multiple campuses) – www.suny.edu
Fashion Institute of Technology – www.fitnyc.edu
SUNY Downstate Medical Center
SUNY Empire State College (The Harry Van Arsdale Jr. Center for Labor Studies) www.esc.edu
SUNY Maritime College
SUNY State College of Optometry
Studio Maestro
Swedish Institute of Massage Therapy
Teachers College (affiliated with Columbia University)
Technical Career Institute College of Technology
Touro College – www.touro.edu
Tri-State College of Acupuncture
Union Theological Seminary
Vaughn College of Aeronautics & Technology
Wagner College
Weill Medical College (Cornell University)
Weill Cornell Graduate School of Medical Sciences
Yeshiva University – www.yu.edu
Albert Einstein College of Medicine
Benjamin N. Cardozo School of Law – www.cardozo.yu.edu

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