Promotion involves disseminating information about a product or a company using promotion mix :

• advertising
• sales promotion
• public relations
• personal selling
• direct marketing
• online marketing

Communication process: a communicator, an audience, a channel and a massage

Developing an integrated marketing communications strategy:

1. identify the target audience ( general pablic, a special interest group, an individual)
2. choose the desired response
3. Design the message ( it mast grab the audience’s attention, hold their interest long enough to listen to the offering, then stimulate a desire to take action )